The world of photography collides with holiday shopping as Black Friday deals open up new creative possibilities for every budget.
This year’s promotions are packed with deep discounts on cameras, lenses, audio gear, lighting and creative tools. From Sony’s mirrorless cameras to UGreen’s NAS systems, these deals are for professionals and enthusiasts alike. Here’s an in-depth look at what’s on offer and why these discounts are important.
Sony
Sony is slashing prices across its Alpha camera lineup. The A7R V, a resolution-focused camera, is $500 off. This deal is achievable with its 61MP sensor, fast autofocus and image stabilization.
The A7 III, a balanced performer for hybrid shooters, has had its price cut by $500.
Videographers will appreciate the $300 markdown on the a7S III, a low-light juggernaut with 4K 120p video.
If versatility is the goal, the a7 IV, now $400 off, offers high-resolution photography and cinematic video.

Sony’s lens lineup hasn’t been spared. The 50mm f/1.2 G Master and 35mm f/1.4 G Master are $100 off each. 24-105mm f/4, a versatile zoom for travel or event photography, $200 off. Sony’s deals run from November 19 to December 29.
Nikon
Nikon’s Z series cameras and lenses are seeing big discounts starting on Thanksgiving Day. The Z6 III, ideal for all-purpose photography, is $300 off both the body and the 24-70mm lens kit.
Nikon’s flagship Z9, built for professionals who demand speed and resolution, is getting a $500 price cut.

The lens is full of Nikon’s Black Friday deals. Portrait photographers will love the NIKKOR Z 50mm f/1.8 S, $200 off, and the more advanced 50mm f/1.2 S, down $300. These deals bring the 14-30mm f/4 S down to $300 for wide-angle shooters, while the astrophotographer favorite 14-24mm f/2.8 S drops $500. Telephoto overlooked, get the 70-200mm f/2.8 S for $500 off.
insta360
Insta360 is offering steep discounts on its action cameras starting November 13. The X4 offers 360-degree video for $424.99, a 15% discount. Content creators looking for portability can pick up the GO 3S, available in 64GB and 128GB models, at a savings of $40 each. X3, now $120 off $329.99.
The Ace Pro is down 33% to $299.99, while the smaller Ace is down 47% to $199.99. The Lync Webcam for streaming and remote work is $179, saving users 40%. Insta360 is sweetening the deal by including maintenance and FlexiCare insurance packages on many Black Friday purchases.
Sure
Shure’s Black Friday sales aren’t going to break the wallet. The SM58, an industry standard, is 10% off and 10% off various configurations with the SM57.
Get 25% discount on headphones like SRH1540 and SRH1840.
AONIC 50 Gen 2 Wireless Noise Canceling Headphones are also available at 25% off. Content creators will appreciate the MV6 USB Gaming Microphone, now 15% off.
Bexar
pexar offers an elegant way to display memories with digital picture frames. The 11-inch model, with a 2K anti-glare touchscreen and room for 40,000 photos, is down 20% to $127.99. The new 10.1-inch model sees a similar discount, costing $119.99. Both models are smartphone-integrated and have expandable memory. The first 500 Black Friday weekend shoppers also receive a bonus 64GB Lexar USB drive.
Loom Cube
Lume Cube’s Holiday Sale offers up to 35% off its portable lighting solutions from November 22nd to December 7th.
Supreme design
From November 21st to December 2nd, the Peak Design Sale is on with 20% off almost everything. While external bags and moto mounts are excluded, everyday carry solutions like the backpack and camera cube are seeing significant discounts.
UGreen
For photographers managing extensive libraries of high-resolution files, UGREEN offers robust storage solutions at a 20% discount. The NASync DXP2800 2-Bay NAS is now $319.99, while the NASync DXP4800 and NASync DXP4800 Plus 4-Bay NAS are priced at $479.99 and $559.99, respectively.
Steelseries
Big SteelerSeries is slashing this Black Friday with headphones like the Arctis Nova Pro Wireless for $279.99, while the Arctis Nova 1 comes in at just $39.99. Keyboards like the Apex Pro Mini Wireless are discounted to $149.99. Amazon and Target exclusives offer added customization and value.
Lecture
Lexar’s Black Friday sale has up to 50% off memory cards, SSDs and card readers. These products ensure reliable performance, important for professionals handling 4K video and burst photography.
Sandmark
Sandmark’s sitewide discounts include gear for smartphone photographers. Their lenses and accessories are for creatives looking for a lightweight alternative to traditional systems.
Look back
Retrospekt’s sitewide sale includes 20% off refurbished Polaroid cameras and accessories, giving photographers a chance to experiment with film photography at a fraction of the cost.
Apple
Beginning Nov. 29, Apple will offer up to a $200 Apple Gift Card when customers purchase eligible products, including iPhone models, Mac computers, iPad, Watch, AirPods, and more. The deal is available online and in-store and full details are available here.

Amazon is offering Apple Deals credit with a 13% discount on Apple’s flagship Studio Display, dropping the price of the version with a height-adjustable stand and nano-textured display to $1,999.
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