“I met Taylor Swift because of Twitter,” Kayla, 29, a financial services worker at a university in Jacksonville, Florida, told Mashable. She’s one of many fans who have had conversations about Swift on stage for more than a decade. Now she’s leaving X/Twitter for Bluesky.
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Fed up with Elon Musk’s relationship with President-elect Donald Trump, he joined Bluesky the day after the 2024 presidential election — and didn’t post to his 25,000X followers.
“I can’t be a part of it anymore. I don’t want to be on a platform raising right-wing propaganda and grifters and making money for Kasturi. By staying on the platform, I’m contributing to it,” he said. explained.
Stan Twitter, a community of users dedicated to regularly posting about their favorite celebrities and pop culture — of which Swifties are one of its largest segments — has long been the backbone of the site. While fans are still active at X (a Financial Times The report estimates that it will have 251 million global daily active users by the second quarter of 2024), growth has reportedly stagnated since Musk took over the company. Lately, X has been losing users in record numbers. Meanwhile, Bluesky hit 20 million users. Although it’s significantly less than the one in X, it also reflects a shift in vibe that people seem eager to participate in. Swifties may be an essential symbol of Bluesky’s growth and sustainability.
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Stan Twitter in particular was a big hit in September X was banned in Brazil Due to the feud between Musk and Brazilian Supreme Court Justice Alexander Moraes. The ban has resulted in over 20 million people losing access to the app and fan accounts Dedicated to everyone from Harry Styles to Cardi B He went quietly. Brazilians played an important role in developing fan culture on stage. A testament to their influence is the popularity of the “Come to Brazil” meme, which hilariously shows Brazilians constantly posting the phrase in response to their crush’s tweets.
When X was present Re-established in Brazil In October, then Kasturi surrendered to the Brazilian Supreme Court and He paid millions of dollars in finesThe incident made it clear that X would no longer be the ideal home for Stan’s culture; After all, it couldn’t be trusted. Bluesky, which promises to foster a “billionaire proof” and welcoming environment, has seen “strong growth” in Brazil during this period.
Swifties rocky relationship with X
While no fandom is a monolith, it’s no surprise that there’s a movement among Swifties to leave X. Organized under the Alliance of Fans. Swifties to Kamala To campaign for Vice President Kamala Harris, X and its owner have repeatedly disrespected their idol. Fans devoted to Swift’s success won’t soon forget her abusers.
In January, AI-generated, pornographic deepfakes of Swift Went viral on X with a little help. Swifties stepped up as protectors, filling the hashtags with positive posts and images and trending #ProtectTaylorSwift on X. Meanwhile, It took several days for the site to disable searches for Swift’s name.
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After the pop star gave her endorsement HarrisIn the eyes of many, Musk took X to sexually harass Swift. He wrote“Good Taylor… you win… I’ll give you a baby and protect your cats with my life.”
The tweet may have been deleted
“After the election, my whole deadline was talking about people being upset about the state of the world or [people posting] ‘Hey, here’s my new account, follow me there,'” SJ, another Swiftie, told Mashable.
The 22-year-old from Rhode Island created a Bluesky account 10 months ago, but there wasn’t much of a community, so she posted twice and deleted the app. But after the election, he is back in Bluesky. “I thought if everyone went, there would be a community at this point,” SJ said.
He is optimistic about the Swifty community at Bluesky. “Even though it hasn’t been that long, it’s already great. There are more real people here. Twitter got to a point where you don’t see real social spaces out there,” he said. He says he’s seen a lot of engagement with his posts, and it follows that he spent seven years on X.
But SJ won’t delete her X account because she doesn’t want to lose nearly a decade of tweets and memories. “Bluesky continues to grow, and assuming people stay active, I’ll slowly start using Twitter until I’m inactive,” explained SJ.
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Like SJ, fellow Twitter Swiftie Noah Levy sees the online community changing. “It’s not like everyone is leaving Twitter and switching to Bluesky,” the 26-year-old customer support worker in St. Louis, Missouri, told Mashable. “I’m curious to see how long it will take for everyone to get there and whether that will happen or if we’re going to continue to use Twitter.”
He posted several times on X asking fellow fans to follow him on Bluesky, but unlike SJ, he didn’t see his Bluesky account grow to the sizeable X of over 31,000 followers. “[Bluesky] “When I first created my account it grew really fast because I followed everyone on the list, and a lot of them followed back, but since then, it’s been pretty steady,” Levy said.
Taylor Nation is keeping some Swifties from ditching the X entirely
Some accounts are important to Stan’s ecosystem, such as pop culture news aggregators Bob Pace and Discussing Film, which have jumped to Bluesky, while others have not engaged fans on Twitter.
Parts of the Swift Expanded Universe Moved to Bluesky – Kayla excitedly DMed me to share that Swift collaborator Maren Morris had opened a Bluesky account. Yet Taylor Nation, Taylor Swift’s official executive account, engages with fans and curates special opportunities for her most devoted Swifties. “It’s going to be hard for everyone to move because of Taylor Nation,” Kayla explained.
While fans still can’t chase Taylor Nation’s announcement on Bluesky, that hasn’t stopped a community from thriving there. For Kyla, it feels like a return to her early days as a Swifty.
He first joined Twitter in 2008, following the Fearless, Speak Now and Red Tours apps. Now, Bluesky is channeling those early experiences. “The first night of the Eras tour at Bluesky was very special; it reminded me of the OG Twitter in 2013 and it was all rainbows, sparkles and unicorns,” said Kayla.
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